MCM - Creative database

Exposure to creative content is crucial to the success of anyone involved in advertising. In-depth study of content will enhance your professional performance and will be a source of inspiration for future ads and campaigns. Analysis of the material will reveal strategic trains of thought in the world of advertising, and will show you how to put advertising strategies into practice. Moreover, analysing the competitors ad is an important tool to create a distintive profile to your brands.

Our Creative Content By Media :

1. Television

We have captured over 16,000,000 TV and commercials event aired in Albania dating back to the 2000.
Based in industry categorisation and other metadata::
i) We search, view, and send current and historical spots .
ii) Commercial Copies - We offer a wide variety of traditional and digital formats.
iii) Reporting - get descriptive summaries of spots in any category.
iiii) Ad Alert - be notified when new spots break via e-mail

2. Print

Our print advertising coverage includes over 38 publications.
Based in industry categorisation and other metadata::
i) We search, view, and send current and historical spots .
ii) Commercial Copies - We offer a wide variety of traditional and digital formats.
iii) Reporting - get descriptive summaries of spots in any category.
iiii) Ad Alert - be notified when new spots break via e-mail

3. Out-of-Home

We capture Out-of-Home creative in 12 cities. Our constant surveys in site and based in industry categorisation and other metadata
i) We search, view and send Out-of-Home creative online via AdSite and AdSearch.
ii) Hard Copies - All relevant Out-of-Home ads are available for physical or digital delivery

3. Web banners

On request we monitor several websites and:
i) Search, view and collect current and historical banners online via Adsite and AdSearch.
ii) Commercial Copies - All relevant Internet ads are available for either physical or e-mail delivery.
iii) Occurrence Reports - Internet advertising occurrence data is available upon request


Delivery Formats

Digital and hard copy formats to meet any need. ads in the VMS library are available in a wide variety of formats, from traditional hard copy to a full range of digital file formats. If you are interested in a format that is not on the list below, please contact our Production and Creative department

Television Commercial Formats

• 1/2 " tape, 3/4 " tape, Beta, RealVideo, QuickTime, Windows Video, MPEG, LaserBoard


Radio Commercial Formats

• Audiocassette, WAV, Real Audio, Windows Audio, Audio CD, Transcript


Print Ad Formats

• PDF, JPEG, TIFF, Hard Copy


Out-of-Home Formats

• JPEG, PDF, TIFF, Hard Copy


Internet Ad Formats

• GIF, JPEG, HTML, Hard Copy


MCMonitoring advertising database includes:
23,000 TV and Radio commercials
15,000 print commercials.