What is media monitoring? As the name suggests, it is the tracking of information from monitoring Broadcasts and Print media.
Media monitoring means knowing about things that may affect your organization, industry and in particular the competition.

Why Media Monitoring?
Media content provides an untapped source of intelligence that can be employed by both commercial and non-profit organizations to measure and evaluate image and performance and monitor audience needs and attitudes.
In the business world, customer loyalty and share of influence are the primary goals of marketers and brand managers. Supported by advertising agencies, they use media monitoring reports to ascertain their share of voice, identify areas of growth and opportunities, bolster the competitive analysis, as well as build successful advertising and communication strategies.